Launch of - an organisation campaigning to reduce CO2 levels

28 May 2008

Launch of - an organisation campaigning to reduce CO2 levels has been launched, to emphasise the need for humanity to reduce the carbon in our atmosphere to 350 parts per million (ppm). Scientists at the Mauna Loa observatory in Hawaii say that CO2 levels in the atmosphere now stands at 387 parts per million (ppm), up almost 40% since the industrial revolution and the highest for at least the last 650,000 years.

Environmental elder statesman Bill McKibben has launched the website, with the intention of using the internet to promote the necessity of reducing the carbon below what it currently is “350 is the red line for human beings, the most important number on the planet. The most recent science tells us that unless we can reduce the amount of carbon dioxide in the atmosphere to 350 parts per million, we will cause huge and irreversible damage to the earth.” is planning an international campaign around this number. One of their initiatives is 350 Postcards: A Collaborative global art project through the mail. People all over the world are invited to send postcards to promote the idea of a carbon reduction.

They want people to post in their responses to the 350 ppm target, so they have created postcards, although they want people to create their own as well.

Bill McKibben says, “We're planning an international campaign to unite the world around the number 350 , and we need your help. We need to make sure that the solutions the world proposes to climate change are to scale with the level of crisis that this number represents. Everyone on earth, from the smallest village to the cushiest corner office, needs to know what 350 means. The movement to spread that number needs to be beautiful, creative, and unstoppable.”


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