Case Study Aramis and Designer Fragrances Partner with Trees for Business
27 January 2009
Prestige fragrance company Aramis and Designer Fragrances partnered with Carbon Managers at Christmas to send ecologically friendly gifts to journalists. Instead of the usual “goody bags” of often unwanted – and frequently wasted – carbon-emitting freebies, Aramis planted 250 trees under Carbon Managers’ Trees for Business programme, which will have positive effects on the environment for decades to come.
Journalists from top women’s magazines Cosmopolitan, Style, Vogue, Harpers Bazaar, and men’s magazines Maxim, GQ, Arena, and FHM, among others had trees planted instead. Aramis and Designer Fragrances recognised that awareness of the environment was continuing to grow dramatically. They wanted to give something back and the 250 tree planting initiative was the perfect choice. The company received very encouraging feedback. Patrizia Galeota, Assistant Communications Manager, said, “Yes, it was very positive! We received lots of lovely thank you emails in return.”
This initiative was supported by the company staff, who appreciated the way that Aramis and Designer Fragrances was supporting the environment. Instead of having to make up packages, and send them to the journalists using couriers – a source of fossil fuel emissions - the tree planting programme was handled electronically through the Carbon Managers website.
They were so pleased with the programme, as it was so well received, that they intend to continue to use environmental initiatives such as Trees for Business to improve their environmental profile in the future. Aramis and Designer Fragrances is part of part of major global company Estée Lauder and they feel it is important help restore the environment.
The Estée Lauder group is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in over 140 countries and territories with net sales of £5.4 billion. Aramis and Designer Fragrances is a major perfume and beauty brand, encompassing Aramis, DKNY, Donna Karan, Kiton, Lab Series Skincare for Men, Michael Kors, Missoni, Sean John, and Tommy Hilfiger.
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