Putting Down Roots Affinity Sutton Case Study

14 April 2009

For every home sold across the Group a native British tree will be planted, which will spend a lifetime absorbing carbon dioxide that would otherwise go into the atmosphere.  This carbon busting initiative is currently being offered at The Fens@Mastin Mews, where Affinity Sutton is marketing elegant and affordable, modern two bedroom houses only metres away from the Thames in Gravesend, Kent. 

Offered on a part buy/part rent basis, the new homes will be built to Level Three of the Government’s Code for Sustainable Homes. This  Code sets out demanding targets for the environmental performance of new homes around energy and water use, surface water management, site waste management and household waste management, as well as the use of materials. Independent assessments indicate that these features should deliver energy savings of at least 25% over homes built to current building regulation requirements.

Initially committed to planting 250 trees, each tree will remove three quarters of a tonne of CO2 from the atmosphere over its lifetime. Yvette Ruggins, Sales Director at Affinity Sutton said; “This is a real win win for Affinity Sutton and the environment.  By teaming up with Carbon Managers we are not only enhancing the marketability and green credentials of our new homes for sale, we are also taking a positive step towards reducing our carbon emissions.”

Alladale Wilderness Reserve is a pioneering ecology project north of Inverness, which is returning the area to its original wildness by adding native animals and plants. The reforestation consists of species like Birch, Rowan, Willow and Caledonian Pine. Animals returning include birds such as capercallie and ptarmigan, raptors like the kestrel, as well as deer, badgers, otters, wild boars and a pair of European elk.

Affinity Sutton and Carbon Managers are proud to be part of this ground-breaking initiative to restore our environment in a sensitive way. As a business for social purpose Affinity Sutton is committed to carrying out all aspects of its business in a way which recognises and manages the impact on the social, economic and environmental interests of others. As part of this commitment their new environmental strategy will be published in September 2009.

Affinity Sutton Group is one of the largest providers of affordable housing in England and has almost 53,000 homes across the country.  The Group also has an active new homes development programme with a pipeline of more than a thousand new homes a year.

The Fens @ Mastin Mews: 020 8313 0660 or e-mail sales@affinitysutton.com

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