Toshiba - Buy One, Get One Tree
06 April 2011
Toshiba are a leading green electronics company. Their corporate stance on the environment is in advance of many other similar companies, and because they are such a giant in the
eld, where they go, others will follow. Toshiba have had
planted the 5000 trees they have purchased to oset the
carbon emissions in their cheekily-named Buy One, Get One
Tree promotion. To qualify customers purchased a laptop or TV
from one of their green ranges, and Toshiba planted a tree for
them in the world famous Alladale Wilderness Reserve &
Eco-tourism Development in the Highlands of Scotland. Though
this innovative promotion has now ended, Toshiba continue to
have a commitment to environmentally-aware technology.
Toshiba's policy statement is: "We have always had one eye on
the future. Our TV’s with Eco Panel technology use up to 45%
less energy while our laptops come with an Eco Utility across the
range to help reduce power consumption. Everything from
planting trees to introducing you to the latest in Eco LED
lighting is designed with all our futures in mind." They promised
to plant one native Caledonian tree in the user's name and send
certication to verify involvment in this extraordinary project.
Paul Sharp, Retail Marketing Executive of Toshiba says, "We
joined the Trees4Business programme to enhance our environmental
sustainability whilst giving our customers a way to
support the regeneration work at the Alladale Estate." This
groundbreaking project covers 23,000 acres of breathtakingly
beautiful country. The objective of the Alladale is to return a
large area of Scotland to its pristine, pre-human state with
reintroduction of both animals and plants. As Scotland has been
progressively deforested over thousands of years, trees are an
essential part of the process of rebuilding the ecological
structure to allow other species, both plant and animal, to
flourish.
The trees are planted from a range of native species, such as
Mountain Oak, Rowan, Ash and others. This is a huge task -
Alladale is aiming to plant 500,000 trees over ve years - but one
which is going well - many rare animals have been encouraged
to breed in the ideal surroundings, such as Sea Eagles, and some
species have been reintroduced such as Wild Boar and European
Elk which died out in in the UK ages ago. There are even plans to
reintroduce brown bears and wolves.
The Buy One, Get One Tree promotion has been a major success
so far: Paul Sharp says, "It was a great message internally and for
our retail partners. The sta response was very positive once
they learnt about the project in detail."
Would Toshiba continue to have trees planted in future as part
of Toshiba’s commitment to reducing the environmental impact
of their business and production activities - the answer is a
resounding Yes.
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